Who we are

  • Free Zone Company based in Dubai owned and managed by Isabelle TREPAT-KELLY
  • French Entrepreneur in the region for 23 years
  • Strong Expertise of the Middle-East Retail scene for Luxury and Middle Range Brands
    • Main sectors of activity: Watches, Jewellery, Fashion Accessories, Bags, Shoes, Make-up, Fashion

Our Experience

  • 13 years with the Chalhoub Group, Division Manager for the Watches and Jewellery Division (Chanel Watches, Mauboussin, Fred, S.T. Dupont, Waterman,Majorica, Misaki)
  • 10 years as Franchisee/Distributor and subsidiary of AGATHA Paris, French Fashion Jewellery

35 POS opened in UAE, Qatar, Bahrain, Sultanate of Oman, Lebanon, Iran, Iraq (Exclusive boutiques, corners and kiosks and Multi-Brands Distribution)


  • A contract between us both
  • Brand Profile on PowerPoint format
  • Pictures of boutique and Kiosk Concept
    • Ideal space required
  • Conditions of the franchise
  • Retail Margin
  • Number of SKU per POS / Total cost amount of initial order per POS
  • Cost of Fit-out